The Abbey Group team has raised hundreds of millions of dollars for worthy Catholic projects, though it does not engage in any formal marketing. The group intentionally eschews online marketing, avoiding the common business practice to “saturate the internet with messages” of self-promotion.
Giblin, now serving as CEO and co-founder of the Abbey Group, said this is intentional. “All of our clients come to us through unsolicited word of mouth,” he said. “So our reputation is all we have — if we don’t do good work we won’t exist — and we shouldn’t exist.”
The group has already developed “a queue of clients” — it takes on just four projects at any one time, vigorously vetting each proposal for its fidelity to the Catholic Church as well as the leadership guiding the project in question.
The majority of the staff are drawn from the laity, and the Norbertine Fathers offer “spiritual guidance” to the team and play a role in the governance of the organization.
Altogether the effort is directed toward “providing worthy Catholic projects with the strategy and resources they need to fulfill what God is calling them to accomplish,” Clark said.
Giblin said he was fortunate to have had “a front-row seat to see the way Father Abbot and Father Justin were able to work with a special group of people from all over the country to courageously support this unique project.”
“I saw people grow spiritually through this process and I realized this was just as much an opportunity for them as it was for the abbey,” he said. “It is an authentically Catholic approach to fundraising — one that is desperately needed in our Church during this moment in her history.”
Co-founder of the Abbey Group Father Ramos, meanwhile, said the endeavor’s work “is rooted inexorably in faith and charity, and in Christ.”
“We’re aiding in discernment,” Ramos said, “to allow generous souls to participate in the renewing of the Church.”
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