“We take this moment to give you thanks. We thank you for this time to come together as a family, as friends, and as a country. Help us Lord, especially this Lent, to grow closer to you. Amen,” Wahlberg’s voice said as images of a family at the dinner table, friends at a football game, a group of soldiers, and Catholic actor Jonathan Roumie receiving ashes on his forehead were shown.
The commercial ended with Wahlberg encouraging viewers to join Hallow in prayer this Lenten season.
“It was a phenomenal night. A dream come true. For the first time ever during the Super Bowl, we all got to take 30 seconds to give thanks to God,” Jones, who is also co-founder of Hallow, told CNA in an interview.
“We’ve been blown away by the responses to the spot,” he said. “We’ve heard from many who were inspired to join us and give prayer a try for the first time in a long time this Lent.”
Jones shared that they were “humbled” to see the response from people, receiving thousands of emails, tweets, and text messages from people sharing their thoughts.
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