The commercial evinced a “lack of respect and creativity,” AIART said this week, arguing that the ad was a “telltale sign of disrespect for users, their cultural and moral identity, and their dignity as persons.”
On Tuesday AIART said on its website that the Institute of Advertising Self-Discipline, Italy’s private advertising standards authority, had “upheld our appeal for the immediate suspension of the commercial.”
The Institute’s Control Committee “has enjoined the parties involved to desist from the broadcast of such a campaign,” AIART reported, with the committee citing regulations that commercials “must not offend moral, civil, and religious convictions.”
Giovanni Baggio, the president of AIART, said in the Tuesday release that the group “urge[s] creatives to be more respectful of cultural and religious identities and to work for commercials that are inclusive and that appeal to all users in a way that is careful not to create discomfort and disapproval.”
“Let us work together for a civilization that needs to grow in respect for cultural and religious identities,” Baggio said.
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